Privacy Policy

1. Overview

Built For The Trade (ABN 12 513 574 833) (“we”, “us”, “our”) operates this website, store, and related services (the “Services”).

This Privacy Policy describes how we collect, use, disclose, store and otherwise handle your personal information when you:

• visit or use our Services;
• purchase or subscribe to our products or services; or
• communicate with us.

Our Services are powered by Shopify, which enables us to provide our online store and related functionality.

If there is any inconsistency between this Privacy Policy and our Service Terms & Conditions, this Privacy Policy prevails in relation to the collection, processing and disclosure of personal information.

By accessing or using our Services, you acknowledge that you have read and understood this Privacy Policy.

2. Personal Information We Collect

“Personal information” means information that identifies or can reasonably be linked to an individual.

We may collect and process the following categories of personal information:

• Contact Information
  Name, billing address, business name, phone number and email address
• Financial and Payment Information
  Payment details, transaction records and billing information. Payments may be processed via third-party providers including Shopify and GoCardless
• Account Information
  Login credentials, preferences and account settings
• Transaction Information
  Purchases, subscriptions, service selections, and order history
• Communications
  Information provided when contacting us, including support enquiries
• Device Information
  IP address, browser type, device identifiers and network data
• Usage Information
  How you interact with our website and Services, including pages visited and actions taken

3. How We Collect Personal Information

We collect personal information from:

• Directly from you
  When you create an account, complete a form, make a purchase, subscribe, or contact us
• Automatically
  Through cookies, tracking technologies and analytics tools when you use our Services
• Service providers
  Including Shopify, payment processors (such as GoCardless), analytics providers and hosting providers
• Third parties
  Including marketing partners, integrations or referral sources where permitted by law

4. How We Use Your Personal Information

We may use your personal information for the following purposes:

4.1 Providing Services

• process purchases and subscriptions;
• deliver and manage your website and hosting services;
• manage your account and onboarding;
• provide support and respond to enquiries; and
• fulfil contractual obligations.

4.2 Improving and Personalising Services

• improve website performance and user experience;
• customise content and recommendations; and
• analyse usage and behaviour.

4.3 Marketing and Communications

• send updates, service-related communications and marketing messages;
• provide relevant offers or promotions; and
• deliver targeted advertising (where permitted by law).

You may opt out of marketing communications at any time.

4.4 Security and Fraud Prevention

• verify identity;
• detect and prevent fraud or misuse; and
• maintain the security and integrity of our Services.

4.5 Legal and Compliance

• comply with legal obligations;
• respond to lawful requests; and
• enforce our Terms and policies.

5. Disclosure of Personal Information

We may disclose personal information to:

• Service providers
  Including Shopify, hosting providers, analytics providers, and payment processors (including GoCardless)
• Business and marketing partners
  For advertising, analytics and promotional activities
• Third parties at your direction
• Affiliates or related entities
• Legal or regulatory authorities
• Business transfers

6. Relationship with Shopify

Our Services are hosted on Shopify. Shopify may collect and process personal information in order to provide and improve the platform.

To learn more, please refer to the Shopify Privacy Policy.

7. Third-Party Services and Links

Our Services may include links to third-party websites or platforms. We are not responsible for their privacy practices.

8. Cookies and Tracking Technologies

We use cookies and similar technologies to operate and improve our Services.

9. Data Retention

We retain personal information only for as long as necessary to provide our Services and comply with legal obligations.

10. Data Security

We take reasonable steps to protect your personal information, but cannot guarantee absolute security.

11. International Data Transfers

Your personal information may be transferred outside Australia in accordance with applicable laws.

12. Your Rights and Choices

You may have rights to access, correct or delete your personal information and opt out of marketing communications.

13. Children’s Privacy

We do not knowingly collect personal information from individuals under 18.

14. Complaints

If you have a complaint, please contact us or the OAIC.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

16. Contact

Built For The Trade
Email: support@builtforthetrade.com.au
Address: Level 2, 65 Dover Street, Spacey Studios, Forum, Cremorne, VIC, 3121, Australia